Secondary packaging for designer perfumes

Contes de Parfums is a luxury brand of niche fragrances, each with a very personal and emotional story. The first Contes de Parfums collection – Cities – recreates a specific moment in the lives of 9 exceptional perfumers during a personal visit to a city of their choice around the world. Through the magic of fragrance, they recount their memories of the city, from a very personal point of view, in order to share a very intimate olfactory story. The secondary packaging created for the Contes de Parfums collection could only be elegant and exceptional. The brand chose a highly textured uncoated white paper, reminiscent of the paper used for watercolours. On the side of each of the 9 models, the illustration representing each city was printed in offset. Very delicate gold hot stamping on the front of the pack, with the name of each city and each perfumer, and very subtle embossing of the cardboard.